haenlein@gmail.com
haenlein@escpeurope.eu

Publications

Customer Relationship Management (CRM)

Malthouse, Edward C., Michael Haenlein, Bernd Skiera, Egbert Wege, and Michael Zhang (2013), "Managing Customer Relationships in the Social Media Era: Introducing the Social CRM House," Journal of Interactive Marketing, 27 (4), 270 - 80 (Link)

Haenlein, Michael (2013), "Social interactions in customer churn decisions: The impact of relationship directionality", International Journal of Research in Marketing, 30 (3), 236 - 248 (Link)

Haenlein, Michael and Barak Libai (2013), "Targeting Revenue Leaders for a New Product", Journal of Marketing, 77 (3), 65 - 80 (Link)

Haenlein, Michael and Andreas M. Kaplan (2012), "The impact of unprofitable customer abandonment on current customers' exit, voice, and loyalty intentions: An empirical analysis," Journal of Services Marketing, 26 (6), 458 - 470 (Link)

Haenlein, Michael (2011), "A social network analysis of customer-level revenue distribution," Marketing Letters, 22 (1), 15 - 29 (Link)

Haenlein, Michael and Andreas M. Kaplan (2011), "Evaluating the consequences of abandoning unprofitable customers: A comparison of direct and indirect abandonment strategies," Zeitschrift fuer Betriebswirtschaft, 81 (2), 77 - 94 (Link)

Haenlein, Michael and Andreas M. Kaplan (2010), "An empirical analysis of attitudinal and behavioral reactions toward the abandonment of unprofitable customer relationships," Journal of Relationship Marketing, 9 (4), 200 - 28 (Link)

Haenlein, Michael and Andreas M. Kaplan (2009), "Unprofitable customers and their management," Business Horizons, 52 (1), 89 - 97 ( Link)

Haenlein, Michael and Andreas M. Kaplan (2008), "Des clients à deux vitesses," Décisions Marketing, 51 (Juillet-Septembre), 77 - 81 (Link)

Haenlein, Michael, Andreas M. Kaplan, and Anemone J. Beeser (2007), "A model to determine customer lifetime value in a retail banking context," European Management Journal, 25 (3), 221 - 34 (Link)

Haenlein, Michael, Andreas M. Kaplan, and Detlef Schoder (2006), "Valuing the real option of abandoning unprofitable customers when calculating customer lifetime value," Journal of Marketing, 70 (3), 5 - 20 (Link)

 

Marketing research/ Structural equation modeling

Haenlein, Michael and Andreas M. Kaplan (2011), "The influence of observed heterogeneity on path coefficient significance: Technology acceptance within the marketing discipline," Journal of Marketing Theory & Practice, 19 (2), 153 - 68 (Link)

Reinartz, Werner, Michael Haenlein, and Joerg Henseler (2009), "An empirical comparison of the efficacy of covariance-based and variance-based SEM," International Journal of Research in Marketing, 26 (4), 332 - 44 (Link)

Haenlein, Michael and Andreas M. Kaplan (2004), "A beginner's guide to partial least squares analysis," Understanding Statistics, 3 (4), 283 - 97 (Link)

 

Social media

Kaplan, Andreas M. and Michael Haenlein (2016), "Higher Education and the Digital Revolution: About MOOCs, SPOCs, Social Media and the Cookie Monster," Business Horizons, 59 (4), 441 - 50

Kaplan, Andreas M. and Michael Haenlein (2014), "Collaborative Projects (Social Media Application): About Wikipedia, the Free Encyclopedia", Business Horizons, 57 (5), 617 - 26 (Link)

Kaplan, Andreas M. and Michael Haenlein (2012), "Social media: Back to the roots and back to the future", Journal of Systems and Information Technology, 14 (2), 101 - 04 (Link)

Kaplan, Andreas M. and Michael Haenlein (2012), "The Britney Spears universe: Social media and viral marketing at its best," Business Horizons, 55 (1), 27 - 31 (Link)

Kaplan, Andreas M. and Michael Haenlein (2011), "Two hearts in 3/4 time: How to waltz the social media - viral marketing dance," Business Horizons, 54 (3), 253 - 63 (Link)

Kaplan, Andreas M. and Michael Haenlein (2011), "The early bird catches the ... news: Nine things you should know about micro-blogging," Business Horizons, 54 (2), 105 - 13 (Link)

Kaplan, Andreas M. and Michael Haenlein (2010), "Users of the world, unite! The challenges and opportunities of social media," Business Horizons, 53 (1), 59 - 68 (Link)

Kaplan, Andreas M. and Michael Haenlein (2009), "Consumer use and business potential of virtual worlds: The case of Second Life," The International Journal on Media Management, 11 (3/4), 93 - 101 (Link)

Kaplan, Andreas M. and Michael Haenlein (2009), "The fairyland of Second Life: About virtual social worlds and how to use them," Business Horizons, 52 (6), 563 - 72 (Link)

Haenlein, Michael and Andreas M. Kaplan (2009), "Flagship brand stores within virtual worlds: The impact of virtual store exposure on real life attitude toward the brand and purchase intent," Recherche et Applications en Marketing, 24 (3), 57 - 79 (Link)

Haenlein, Michael and Andreas M. Kaplan (2009), "Les magasins de marques phares dans les mondes virtuels: L'impact de l'exposition au magasin virtuel sur l'attitude envers la marque et l'intention d'achat dans la vie réelle," Recherche et Applications en Marketing, 24 (3), 57 - 79 (Link)

Kaplan, Andreas M. and Michael Haenlein (2009), "Utilisation et potentiel commercial des hyperréalités: Une analyse qualitative de Second Life," Revue Francaise du Marketing, 222 (2/5), 69 - 81 (Link)

 

Other publications

Kaplan, Andreas M. and Michael Haenlein (2009), "The increasing importance of public marketing: Explanations, applications and limits of marketing within public administration," European Management Journal, 27 (3), 197 - 212 (Link)

Kaplan, Andreas M. and Michael Haenlein (2009), "Rapprochement entre le marketing et l'administration publique: Vers une compréhension globale du potentiel du marketing public," Revue Francaise du Marketing, 224 (4/5), 49 - 66 (Link)

Kaplan, Andreas M., Detlef Schoder, and Michael Haenlein (2007), "Factors influencing the adoption of mass customization: The impact of base category consumption frequency and need satisfaction," Journal of Product Innovation Management, 24 (2), 101 - 16 (Link)

Kaplan, Andreas M. and Michael Haenlein (2006), "Toward a parsimonious definition of traditional and electronic mass customization," Journal of Product Innovation Management, 23 (2), 168  - 82 (Link)

Schoder, Detlef and Michael Haenlein (2004), "The relative importance of different trust constructs for sellers in the online world," Electronic Markets, 14 (1), 48 - 57 (Link)