haenlein@gmail.com
haenlein@escpeurope.eu

CV

University Positions

Department of Marketing, ESCP Europe

Full Professor, since 2013

Associate Professor, 2008-2013

Assistant Professor, 2005-2008

Education

HDR, Pantheon-Sorbonne University, France, 2013

Ph.D., WHU, Otto Beisheim School of Management, Germany, 2004

M.Sc., WHU, Otto Beisheim School of Management, Germany, 1999

Research Interests

Customer Relationship Management (CRM)

Social CRM and Word-of-Mouth (WoM)

Marketing Research/ Structural Equation Modeling

Social media

Teaching Areas

Customer Value Management

Customer Relationship Management

Marketing Research

Pricing Strategy and Tactics

 

Editorial Responsibilities

Area Editor Journal of Marketing, 2015-

Senior Editor International Journal of Research in Marketing, 2016-

Associate Editor Journal of Management Analytics, 2016-

Member of Editorial Board of Recherche et Applications en Marketing, 2008-

Member of Editorial Board of Business Horizons, 2011-

Editor-in-Chief European Management Journal, 2012-2015

Member of Editorial Board of Journal of Marketing Research, 2012-2016

 

Visiting Positions

University of Naples Parthenope, Department of Management Studies and Quantitative Methods - Spring 2017

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