Publications

Seeding for FMCG Products

46. Haenlein, Michael and Andreas Kaplan (2019), „A brief history of artificial intelligence: On the past, present, and future of artificial intelligence,“California Management Review, 61 (4), 5 – 14

45. Kaplan, Andreas M. and Michael Haenlein (2019), „Siri, Siri, in my hand: Who’s the fairest in the land? On the interpretations, illustrations, and implications of artificial intelligence,“ Business Horizons, 62 (1), 15 – 25

44. Dost, Florian, Ulrike Phieler, Michael Haenlein, and Barak Libai (2019), „Seeding as Part of the Marketing Mix: Word-of-Mouth Program Interactions for Fast-Moving Consumer Goods,“ Journal of Marketing, 83 (2), 62 – 81

43. Haenlein, Michael and Barak Libai (2017), „Seeding, Referral and Recommendation: Creating Profitable Word-of-Mouth Programs,“ California Management Review, 59 (2), 68 – 91

42. Haenlein, Michael (2017), „How to date your clients in the 21st century: Challenges in managing customer relationships in today’s world,“ Business Horizons, 60 (5), 577 – 86

41. Kaplan, Andreas M. and Michael Haenlein (2016), „Higher Education and the Digital Revolution: About MOOCs, SPOCs, Social Media and the Cookie Monster,“ Business Horizons, 59 (4), 441 – 50

40. Haenlein, Michael (2015), „The value of flexibility: Real options and customer lifetime value,“ in Handbook of Research on Customer Equity in Marketing, V. Kumar and Denish Shah (Eds.): Edward Elgar Publishing Limited

39. Haenlein, Michael (2015), „From the outgoing editor: Where have all the papers gone? Goodbye, EMJ!,“ European Management Journal, 33 (3), 157 – 59

38. Kaplan, Andreas M. and Michael Haenlein (2014), „Collaborative projects (social media application): About Wikipedia, the free encyclopedia,“ Business Horizons, 57 (5), 617 – 26

37. Haenlein, Michael and Barak Libai (2013), „Targeting revenue leaders for a new product,“ Journal of Marketing, 77 (3), 65 – 80

36. Haenlein, Michael (2013), „Social Interactions in Customer Churn Decisions: The Impact of Relationship Directionality,“ International Journal of Research in Marketing, 30 (3), 236 – 48

35. Malthouse, Edward C., Michael Haenlein, Bernd Skiera, Egbert Wege, and Michael Zhang (2013), „Managing customer relationships in the social media era: Introducing the Social CRM House,“ Journal of Interactive Marketing, 27 (4), 270 – 80

34. Haenlein, Michael (2012), „From the incoming editor: Happy Birthday EMJ!,“ European Management Journal, 30 (4), 293 – 94

33. Haenlein, Michael and Andreas M. Kaplan (2012), „The impact of unprofitable customer abandonment on current customers‘ exit, voice, and loyalty intentions: An empirical analysis,“ Journal of Services Marketing, 26 (6), 458 – 70

32. Kaplan, Andreas M. and Michael Haenlein (2012), „The Britney Spears universe: Social media and viral marketing at its best,“ Business Horizons, 55 (1), 27 – 31

31. Kaplan, Andreas M. and Michael Haenlein (2012), „Social media: Back to the roots and back to the future,“ Journal of Systems and Information Technology, 14 (2), 101 – 04

30. Deighton, John, Peter Fader, Michael Haenlein, Andreas M. Kaplan, Barak Libai, and Eitan Muller (2011), „Medias sociaux et entreprise, une route pleine de defis: Commentaires invites,“ Recherche et Applications en Marketing, 26 (3), 117 – 24

29. Haenlein, Michael (2011), „Ne perdez plus d’argent avec vos clients non rentables,“ Chef d’Entreprise Magazine, 54 (Decembre 2010 – Janvier 2011), 63 – 64

28. Haenlein, Michael (2011), „A social network analysis of customer-level revenue distribution,“ Marketing Letters, 22 (1), 15 – 29

27. Haenlein, Michael and Andreas M. Kaplan (2011), „Evaluating the consequences of abandoning unprofitable customers: A comparison of direct and indirect abandonment strategies,“ Zeitschrift fuer Betriebswirtschaft (Journal of Business Economics), 81 (2), 77 – 94

26. Haenlein, Michael and Andreas M. Kaplan (2011), „The influence of observed heterogeneity on path coefficient significance: Technology acceptance within the marketing discipline,“ Journal of Marketing Theory & Practice, 19 (2), 153 – 68

25. Kaplan, Andreas M. and Michael Haenlein (2011), „The early bird catches the … news: Nine things you should know about micro-blogging,“ Business Horizons, 54 (2), 105 – 13

24. Kaplan, Andreas M. and Michael Haenlein (2011), „From real to virtual and back again: The use and potential of virtual social worlds within the IT industry,“ in Social computing theory and practice: Interdisciplinary approaches, Panagiota Papadopoulou and Panagiotis Kanellis and Drakoulis Martakos, eds. Hershey, New York: Information Science Reference

23. Kaplan, Andreas M. and Michael Haenlein (2011), „Two hearts in 3/4 time: How to waltz the social media – viral marketing dance,“ Business Horizons, 54 (3), 253 – 63

22. Haenlein, Michael, Frederic Jallat, and Andreas M. Kaplan (2010), „Clients non rentables, quel traitement leur réserver?,“ Marketing Magazine, 141 (Juin-Août), 24

21. Haenlein, Michael and Andreas M. Kaplan (2010), „The abandonment of unprofitable customer relationships: An analysis of emotional reactions,“ Advances in Consumer Research, 38, 787 – 88

20. Haenlein, Michael and Andreas M. Kaplan (2010), „An empirical analysis of attitudinal and behavioral reactions toward the abandonment of unprofitable customer relationships,“ Journal of Relationship Marketing, 9 (4), 200 – 28

19. Kaplan, Andreas M. and Michael Haenlein (2010), „Mondes virtuels: Retour au réalisme,“ Expansion Management Review, 138 (September), 90 – 102

18. Kaplan, Andreas M. and Michael Haenlein (2010), „Users of the world, unite! The challenges and opportunities of social media,“ Business Horizons, 53 (1), 59 – 68

17. Haenlein, Michael and Andreas M. Kaplan (2009), „Flagship brand stores within virtual worlds: The impact of virtual store exposure on real life attitude toward the brand and purchase intent,“ Recherche et Applications en Marketing, 24 (3), 57 – 79

16. Haenlein, Michael and Andreas M. Kaplan (2009), „Les magasins de marques phares dans les mondes virtuels: L’impact de l’exposition au magasin virtuel sur l’attitude envers la marque et l’intention d’achat dans la vie réelle,“ Recherche et Applications en Marketing, 24 (3), 57 – 80

15. Haenlein, Michael and Andreas M. Kaplan (2009), „Unprofitable customers and their management,“ Business Horizons, 52 (1), 89 – 97

14. Kaplan, Andreas M. and Michael Haenlein (2009), „Consumer use and business potential of virtual worlds: The case of Second Life,“ The International Journal on Media Management, 11 (3/4), 93 – 101

13. Kaplan, Andreas M. and Michael Haenlein (2009), „Consumers, companies and virtual social worlds: A qualitative analysis of Second Life,“ Advances in Consumer Research, 36 (1), 873 – 74

12. Kaplan, Andreas M. and Michael Haenlein (2009), „The fairyland of Second Life: About virtual social worlds and how to use them,“ Business Horizons, 52 (6), 563 – 72

11. Kaplan, Andreas M. and Michael Haenlein (2009), „The increasing importance of public marketing: Explanations, applications and limits of marketing within public administration,“ European Management Journal, 27 (3), 197 – 212

10. Kaplan, Andreas M. and Michael Haenlein (2009), „Rapprochement entre le marketing et l’administration publique: Vers une compréhension globale du potentiel du marketing public,“ Revue Francaise du Marketing, 224 (4/5), 49 – 66

09. Kaplan, Andreas M. and Michael Haenlein (2009), „Utilisation et potentiel commercial des hyperréalités: Une analyse qualitative de Second Life,“ Revue Francaise du Marketing, 222 (2/5), 69 – 81

08. Reinartz, Werner, Michael Haenlein, and Joerg Henseler (2009), „An empirical comparison of the efficacy of covariance-based and variance-based SEM,“ International Journal of Research in Marketing, 26 (4), 332 – 44

07. Haenlein, Michael and Andreas M. Kaplan (2008), „Des clients à deux vitesses,“ Décisions Marketing, 51 (Juillet-Septembre), 77 – 81

06. Haenlein, Michael, Andreas M. Kaplan, and Anemone J. Beeser (2007), „A model to determine customer lifetime value in a retail banking context,“ European Management Journal, 25 (3), 221 – 34

05. Kaplan, Andreas M., Detlef Schoder, and Michael Haenlein (2007), „Factors influencing the adoption of mass customization: The impact of base category consumption frequency and need satisfaction,“ Journal of Product Innovation Management, 24 (2), 101 – 16

04. Haenlein, Michael, Andreas M. Kaplan, and Detlef Schoder (2006), „Valuing the real option of abandoning unprofitable customers when calculating customer lifetime value,“ Journal of Marketing, 70 (3), 5 – 20

03. Kaplan, Andreas M. and Michael Haenlein (2006), „Toward a parsimonious definition of traditional and electronic mass customization,“ Journal of Product Innovation Management, 23 (2), 168 – 82

02. Haenlein, Michael and Andreas M. Kaplan (2004), „A beginner’s guide to partial least squares analysis,“ Understanding Statistics, 3 (4), 283 – 97

01. Schoder, Detlef and Michael Haenlein (2004), „The relative importance of different trust constructs for sellers in the online world,“ Electronic Markets, 14 (1), 48 – 57

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