Publications

Word-of-Mouth Program Interactions for Fast-Moving Consumer Goods

60. Guha, Abhijit, Dhruv Grewal, Praveen K. Kopalle, Michael Haenlein, Matthew J. Schneider, Hyunseok Jung, Rida Moustafa, Dinesh R. Hegde, and Gary Hawkins (2021), „How artificial intelligence will affect the future of retailing“, Journal of Retailing, 97 (1), 28-41 (ABS 4, ABDC A*)

59. Korzynski, Pawel, Mika Rautiainen, and Michael Haenlein (Forthcoming), „Impression management techniques in crowdfunding: An analysis of Kickstarter videos using Artificial Intelligence“, European Management Journal (ABS 2, ABDC B) [Covered in: Harvard Business Review. Mar/Apr2021, Vol. 99 Issue 2, p. 29, „Video Techniques That Help—or Hurt—Crowdfunding Campaigns“]

58. Kohli, Ajay K., and Michael Haenlein (2021), „Factors affecting the study of important marketing issues: Additional thoughts and clarifications,“ International Journal of Research in Marketing, 38 (1), 29-31 (ABS 4, ABDC A*)

57. Kohli, Ajay K., and Michael Haenlein (2021), „Factors affecting the study of important marketing issues: Implications and recommendations,“ International Journal of Research in Marketing, 38 (1), 1-11 (ABS 4, ABDC A*)

56. Korzynski, Pawel, Andrzej Krzysztof Kozminski, Anna Baczynska, and Michael Haenlein (2021), „Bounded leadership: An empirical study of leadership competencies, constraints, and effectiveness“, European Management Journal, 39 (2), 226-235 (ABS 2, ABDC B)

55. Haenlein, Michael, and Andreas Kaplan (2021), „Artificial intelligence and robotics: Shaking up the business world and society at large,“ Journal of Business Research, 124 (January), 405-407 (ABS 3, ABDC A)

54. Krafft, Manfred, Laszlo Sajtos, and Michael Haenlein (2020), „Challenges and Opportunities for Marketing Scholars in Times of the Fourth Industrial Revolution,“ Journal of Interactive Marketing, 51 (August), 1-8 (ABS 3, ABDC A)

53. Verhoef, Peter C., Thijs Broekhuizen, Yakov Bart, Abhi Bhattacharya, John Qi Dong, Nicolai Fabian, and Michael Haenlein (2021), „Digital transformation: A multidisciplinary reflection and research agenda,“ Journal of Business Research, 122 (January), 889-901 (ABS 3, ABDC A)

52. Haenlein, Michael, Ertan Anadol, Tyler Farnsworth, Harry Hugo, Jess Hunichen, and Diana Welte (2020), „Navigating the New Era of Influencer Marketing: How to be Successful on Instagram, TikTok, & Co.,“ California Management Review, 63 (1), 5 – 25 (ABS 3, ABDC A)

51. Sanchez, Joaquin, Carmen Abril and Michael Haenlein (2020), „Competitive spillover elasticities of electronic word of mouth: An application to the soft drink industry,“ Journal of the Academy of Marketing Science, 48 (2), 270 – 87 (ABS 4*, ABDC A*)

50. Korzynski, Pawel, Grzegorz Mazurek and Michael Haenlein (2020), „Leveraging employees as spokespeople in your HR strategy: How company-related employee posts on social media can help firms to attract new talent“, European Management Journal, 38 (1), 204 – 12 (ABS 2, ABDC B)

49. Kaplan, Andreas and Michael Haenlein (2020), „Rulers of the world, unite! The challenges and opportunities of artificial intelligence“, Business Horizons, 63 (1), 37 – 50 (ABS 2, ABDC B)

48. Kaplan, Andreas and Michael Haenlein (2019), „Digital transformation and disruption: On big data, blockchain, artificial intelligence, and other things“, Business Horizons, 62 (6), 679 – 81 (ABS 2, ABDC B)

47. Kaplan, Andreas M. and Michael Haenlein (2019), „Siri, Siri, in my hand: Who’s the fairest in the land? On the interpretations, illustrations, and implications of artificial intelligence,“ Business Horizons, 62 (1), 15 – 25 (ABS 2, ABDC B)

46. Haenlein, Michael and Andreas Kaplan (2019), „A brief history of artificial intelligence: On the past, present, and future of artificial intelligence,“ California Management Review, 61 (4), 5 – 14 (ABS 3, ABDC A)

45. Haenlein, Michael, Andreas Kaplan, Chee-Wee Tan and Pengzhu Zhang (2019), „Artificial intelligence (AI) and management analytics“, Journal of Management Analytics, 6 (4), 341 – 43 (ABDC C)

44. Dost, Florian, Ulrike Phieler, Michael Haenlein, and Barak Libai (2019), „Seeding as Part of the Marketing Mix: Word-of-Mouth Program Interactions for Fast-Moving Consumer Goods,“ Journal of Marketing, 83 (2), 62 – 81 (ABS 4*, ABDC A*, UT Dallas)

43. Haenlein, Michael and Barak Libai (2017), „Seeding, Referral, and Recommendation: Creating Profitable Word-of-Mouth Programs,“ California Management Review, 59 (2), 68 – 91 (ABS 3, ABDC A)

42. Haenlein, Michael (2017), „How to date your clients in the 21st century: Challenges in managing customer relationships in today’s world,“ Business Horizons, 60 (5), 577 – 86 (ABS 2, ABDC B)

41. Kaplan, Andreas M. and Michael Haenlein (2016), „Higher Education and the Digital Revolution: About MOOCs, SPOCs, Social Media and the Cookie Monster,“ Business Horizons, 59 (4), 441 – 50 (ABS 2, ABDC B)

40. Haenlein, Michael (2015), „The value of flexibility: Real options and customer lifetime value,“ in Handbook of Research on Customer Equity in Marketing, V. Kumar and Denish Shah (Eds.): Edward Elgar Publishing Limited

39. Haenlein, Michael (2015), „From the outgoing editor: Where have all the papers gone? Goodbye, EMJ!,“ European Management Journal, 33 (3), 157 – 59 (ABS 2, ABDC B)

38. Kaplan, Andreas M. and Michael Haenlein (2014), „Collaborative projects (social media application): About Wikipedia, the free encyclopedia,“ Business Horizons, 57 (5), 617 – 26 (ABS 2, ABDC B)

37. Haenlein, Michael and Barak Libai (2013), „Targeting revenue leaders for a new product,“ Journal of Marketing, 77 (3), 65 – 80 (ABS 4*, ABDC A*, UT Dallas)

36. Haenlein, Michael (2013), „Social Interactions in Customer Churn Decisions: The Impact of Relationship Directionality,“ International Journal of Research in Marketing, 30 (3), 236 – 48 (ABS 4, ABDC A*)

35. Malthouse, Edward C., Michael Haenlein, Bernd Skiera, Egbert Wege, and Michael Zhang (2013), „Managing customer relationships in the social media era: Introducing the Social CRM House,“ Journal of Interactive Marketing, 27 (4), 270 – 80 (ABS 3, ABDC A)

34. Haenlein, Michael (2012), „From the incoming editor: Happy Birthday EMJ!,“ European Management Journal, 30 (4), 293 – 94 (ABS 2, ABDC B)

33. Haenlein, Michael and Andreas M. Kaplan (2012), „The impact of unprofitable customer abandonment on current customers‘ exit, voice, and loyalty intentions: An empirical analysis,“ Journal of Services Marketing, 26 (6), 458 – 70 (ABS 2, ABDC A)

32. Kaplan, Andreas M. and Michael Haenlein (2012), „The Britney Spears universe: Social media and viral marketing at its best,“ Business Horizons, 55 (1), 27 – 31 (ABS 2, ABDC B)

31. Kaplan, Andreas M. and Michael Haenlein (2012), „Social media: Back to the roots and back to the future,“ Journal of Systems and Information Technology, 14 (2), 101 – 04 (ABS 1, ABDC B)

30. Deighton, John, Peter Fader, Michael Haenlein, Andreas M. Kaplan, Barak Libai, and Eitan Muller (2011), „Medias sociaux et entreprise, une route pleine de defis: Commentaires invites,“ Recherche et Applications en Marketing, 26 (3), 117 – 24

29. Haenlein, Michael (2011), „Ne perdez plus d’argent avec vos clients non rentables,“ Chef d’Entreprise Magazine, 54 (Decembre 2010 – Janvier 2011), 63 – 64

28. Haenlein, Michael (2011), „A social network analysis of customer-level revenue distribution,“ Marketing Letters, 22 (1), 15 – 29 (ABS 3, ABDC A)

27. Haenlein, Michael and Andreas M. Kaplan (2011), „Evaluating the consequences of abandoning unprofitable customers: A comparison of direct and indirect abandonment strategies,“ Zeitschrift fuer Betriebswirtschaft (Journal of Business Economics), 81 (2), 77 – 94

26. Haenlein, Michael and Andreas M. Kaplan (2011), „The influence of observed heterogeneity on path coefficient significance: Technology acceptance within the marketing discipline,“ Journal of Marketing Theory & Practice, 19 (2), 153 – 68 (ABS 2, ABDC B)

25. Kaplan, Andreas M. and Michael Haenlein (2011), „The early bird catches the … news: Nine things you should know about micro-blogging,“ Business Horizons, 54 (2), 105 – 13 (ABS 2, ABDC B)

24. Kaplan, Andreas M. and Michael Haenlein (2011), „From real to virtual and back again: The use and potential of virtual social worlds within the IT industry,“ in Social computing theory and practice: Interdisciplinary approaches, Panagiota Papadopoulou and Panagiotis Kanellis and Drakoulis Martakos, eds. Hershey, New York: Information Science Reference

23. Kaplan, Andreas M. and Michael Haenlein (2011), „Two hearts in 3/4 time: How to waltz the social media – viral marketing dance,“ Business Horizons, 54 (3), 253 – 63 (ABS 2, ABDC B)

22. Haenlein, Michael, Frederic Jallat, and Andreas M. Kaplan (2010), „Clients non rentables, quel traitement leur réserver?,“ Marketing Magazine, 141 (Juin-Août), 24

21. Haenlein, Michael and Andreas M. Kaplan (2010), „The abandonment of unprofitable customer relationships: An analysis of emotional reactions,“ Advances in Consumer Research, 38, 787 – 88 (ABS 2, ABDC B)

20. Haenlein, Michael and Andreas M. Kaplan (2010), „An empirical analysis of attitudinal and behavioral reactions toward the abandonment of unprofitable customer relationships,“ Journal of Relationship Marketing, 9 (4), 200 – 28 (ABS 1, ABDC B)

19. Kaplan, Andreas M. and Michael Haenlein (2010), „Mondes virtuels: Retour au réalisme,“ Expansion Management Review, 138 (September), 90 – 102

18. Kaplan, Andreas M. and Michael Haenlein (2010), „Users of the world, unite! The challenges and opportunities of social media,“ Business Horizons, 53 (1), 59 – 68 (ABS 2, ABDC B)

17. Haenlein, Michael and Andreas M. Kaplan (2009), „Flagship brand stores within virtual worlds: The impact of virtual store exposure on real life attitude toward the brand and purchase intent,“ Recherche et Applications en Marketing, 24 (3), 57 – 79

16. Haenlein, Michael and Andreas M. Kaplan (2009), „Les magasins de marques phares dans les mondes virtuels: L’impact de l’exposition au magasin virtuel sur l’attitude envers la marque et l’intention d’achat dans la vie réelle,“ Recherche et Applications en Marketing, 24 (3), 57 – 80

15. Haenlein, Michael and Andreas M. Kaplan (2009), „Unprofitable customers and their management,“ Business Horizons, 52 (1), 89 – 97 (ABS 2, ABDC B)

14. Kaplan, Andreas M. and Michael Haenlein (2009), „Consumer use and business potential of virtual worlds: The case of Second Life,“ The International Journal on Media Management, 11 (3/4), 93 – 101

13. Kaplan, Andreas M. and Michael Haenlein (2009), „Consumers, companies and virtual social worlds: A qualitative analysis of Second Life,“ Advances in Consumer Research, 36 (1), 873 – 74 (ABS 2, ABDC B)

12. Kaplan, Andreas M. and Michael Haenlein (2009), „The fairyland of Second Life: About virtual social worlds and how to use them,“ Business Horizons, 52 (6), 563 – 72 (ABS 2, ABDC B)

11. Kaplan, Andreas M. and Michael Haenlein (2009), „The increasing importance of public marketing: Explanations, applications and limits of marketing within public administration,“ European Management Journal, 27 (3), 197 – 212 (ABS 2, ABDC B)

10. Kaplan, Andreas M. and Michael Haenlein (2009), „Rapprochement entre le marketing et l’administration publique: Vers une compréhension globale du potentiel du marketing public,“ Revue Francaise du Marketing, 224 (4/5), 49 – 66

09. Kaplan, Andreas M. and Michael Haenlein (2009), „Utilisation et potentiel commercial des hyperréalités: Une analyse qualitative de Second Life,“ Revue Francaise du Marketing, 222 (2/5), 69 – 81

08. Reinartz, Werner, Michael Haenlein, and Joerg Henseler (2009), „An empirical comparison of the efficacy of covariance-based and variance-based SEM,“ International Journal of Research in Marketing, 26 (4), 332 – 44 (ABS 4, ABDC A*)

07. Haenlein, Michael and Andreas M. Kaplan (2008), „Des clients à deux vitesses,“ Décisions Marketing, 51 (Juillet-Septembre), 77 – 81

06. Haenlein, Michael, Andreas M. Kaplan, and Anemone J. Beeser (2007), „A model to determine customer lifetime value in a retail banking context,“ European Management Journal, 25 (3), 221 – 34 (ABS 2, ABDC B)

05. Kaplan, Andreas M., Detlef Schoder, and Michael Haenlein (2007), „Factors influencing the adoption of mass customization: The impact of base category consumption frequency and need satisfaction,“ Journal of Product Innovation Management, 24 (2), 101 – 16 (ABS 4, ABDC A*)

04. Haenlein, Michael, Andreas M. Kaplan, and Detlef Schoder (2006), „Valuing the real option of abandoning unprofitable customers when calculating customer lifetime value,“ Journal of Marketing, 70 (3), 5 – 20 (ABS 4*, ABDC A*, UT Dallas)

03. Kaplan, Andreas M. and Michael Haenlein (2006), „Toward a parsimonious definition of traditional and electronic mass customization,“ Journal of Product Innovation Management, 23 (2), 168 – 82 (ABS 4, ABDC A*)

02. Haenlein, Michael and Andreas M. Kaplan (2004), „A beginner’s guide to partial least squares analysis,“ Understanding Statistics, 3 (4), 283 – 97

01. Schoder, Detlef and Michael Haenlein (2004), „The relative importance of different trust constructs for sellers in the online world,“ Electronic Markets, 14 (1), 48 – 57 (ABS 2, ABDC A)

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