The AI Revolution

University Positions

Department of Marketing, ESCP Europe
Full Professor, Since 2013
Associate Professor, 2008-2013
Assistant Professor, 2005-2008

Scientific Director ESCP Europe Big Data Research Center, Since 2016

Associate Dean ESCP Europe Executive PhD Program, Since 2017


HDR, Pantheon-Sorbonne University, France, 2013
Ph.D., WHU, Otto Beisheim School of Management, Germany, 2004
M.Sc., WHU, Otto Beisheim School of Management, Germany, 1999

Research Interests

Customer Relationship Management (CRM)
Social CRM and Word-of-Mouth (WoM)
Social media
Artificial Intelligence/ Big Data

Teaching Areas

Customer Value Management
Customer Relationship Management
Pricing Strategy and Tactics

Editorial Responsibilities

Area Editor International Journal of Research in Marketing, Since 2016
Associate Editor Journal of International Marketing, Since 2019
Associate Editor Journal of Management Analytics, Since 2016

Member of Editorial Board of Journal of Marketing, Since 2018
Member of Editorial Board of Business Horizons, Since 2011

International Advisory Board of California Management Review, Since 2017
Advisory Panel European Management Journal, Since 2017

Area Editor Journal of Marketing, 2015-2018
Editor-in-Chief European Management Journal, 2012-2015
Member of Editorial Board of Journal of Marketing Research, 2012-2016

Visiting Positions

Kozminski University, Warsaw, Poland – Since 2016

University of Naples Parthenope, Department of Management Studies and Quantitative Methods, Naples, Italy – Spring 2017

Interdisciplinary Center (IDC) Herzliya, Arison School of Business, Herzliya, Israel – Fall 2017

Other Positions

External examiner M.Sc. in Digital Marketing Strategy, Trinity College, Dublin, Ireland – 2016-2019

VP Corporate Relationships at EMAC, 2019 – Present

Honours and Awards

2017 Outstanding Senior Editor Award IJRM (International Journal of Research in Marketing)

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