Established in 1819, ESCP Europe is the world’s oldest business school and has educated generations of leaders and entrepreneurs with campuses in Germany (Berlin), the UK (London), Spain (Madrid), France (Paris), Italy (Turin) and Poland (Warsaw). Michael is based on the Paris campus.
|Journal of Marketing||4*||A*||2019, 2013, 2006|
|Journal of the Academy of Marketing Science (JAMS)||4*||A*||2020|
|International Journal of Research in Marketing (IJRM)||4||A*||2013, 2009|
|California Management Review||3||A||2019, 2017|
|Journal of Interactive Marketing||3||A||2013|
Michael’s research interest and expertise deal with the subjects of Customer Relationship Management (CRM) and Social Media. In particular, he analyzes the relationship between social networks and customer profitability and, more broadly, the concepts of Word-of-Mouth, Social Influence, and Influencer Marketing. More recently, he has focused on Artificial Intelligence.
Professor Haenlein has published in journals such as the Journal of Marketing, Journal of the Academy of Marketing Science (JAMS), International Journal of Research in Marketing (IJRM), the California Management Review, and Business Horizons. He counts among the top 50 most cited marketing academics worldwide, based on Google Scholar. Michael is the most cited researcher in the field of Word-of-Mouth, among the top three in the area of Customer Relationship Management and the top five in the field of Social Influence.
Michael is an Associate Editor at the International Journal of Research in Marketing, and the Journal of Management Analytics. From 2012 to 2015, Michael was the Editor-in-Chief of the European Management Journal. He is part of the Editorial Board of the Journal of Marketing, the Journal of the Academy of Marketing Science, and Business Horizons. Furthermore, he is on the International Advisory Board of the California Management Review and the Advisory Panel of the European Management Journal.
Since May 2019, Michael is part of the EMAC Executive Committee, where he serves as Vice President Corporate Relationships. The European Marketing Academy (EMAC) is the primary association for marketing academics in Europe and has over 1000 members from 57 different countries.
Professor Haenlein holds Visiting Positions at Kozminski University in Warsaw (Poland) and the Trinity College in Dublin (Ireland). In the past, he had Visiting Positions at the University of Naples Parthenope (Italy) and the Interdisciplinary Center (IDC) Herzliya (Israel). As a consultant, he has worked with a large number of international companies in a variety of industry sectors such as telecommunications, financial services, technology, and private equity.
ESCP Business School
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