Michael Haenlein is Professor of Marketing at ESCP Business School, the Scientific Director of the ESCP Research Center on Big Data, and the Associate Dean of the ESCP Global Executive Ph.D. Program.

Established in 1819, ESCP Europe is the world’s oldest business school and has educated generations of leaders and entrepreneurs with campuses in Germany (Berlin), the UK (London), Spain (Madrid), France (Paris), Italy (Turin) and Poland (Warsaw). Michael is based on the Paris campus.

Professor Haenlein holds a Ph.D. from the WHU, Otto Beisheim School of Management (2004), and a Habilitation from the Pantheon-Sorbonne University (2013).


Journal of Marketing4*A*2019, 2013, 2006
Journal of the Academy of Marketing Science (JAMS)4*A*2020
International Journal of Research in Marketing (IJRM)4A*2013, 2009
California Management Review3A2020, 2019, 2017
Journal of Interactive Marketing3A2013

Michael’s research interest and expertise deal with the subjects of Customer Relationship Management (CRM) and Social Media. In particular, he analyzes the relationship between social networks and customer profitability and, more broadly, the concepts of Word-of-Mouth, Social Influence, and Influencer Marketing. More recently, he has focused on Artificial Intelligence.

Professor Haenlein has published in journals such as the Journal of MarketingJournal of the Academy of Marketing Science (JAMS), International Journal of Research in Marketing (IJRM), the California Management Reviewand Business Horizons. He counts among the top 50 most cited marketing academics worldwide, based on Google Scholar. Michael is the most cited researcher in the field of Word-of-Mouth, among the top three in the area of Customer Relationship Management and the top five in the field of Social Influence.

Michael is an Associate Editor at the International Journal of Research in Marketing, and the Journal of Management Analytics. From 2012 to 2015, Michael was the Editor-in-Chief of the European Management Journal. He is part of the Editorial Board of the Journal of Marketing, the Journal of the Academy of Marketing Science, and Business Horizons. Furthermore, he is on the International Advisory Board of the California Management Review and the Advisory Panel of the European Management Journal.

Other Activities

Artificial Intelligence, Big Data and Social Media

Since May 2019, Michael is part of the EMAC Executive Committee, where he serves as Vice President Corporate Relationships. The European Marketing Academy (EMAC) is the primary association for marketing academics in Europe and has over 1000 members from 57 different countries.

Professor Haenlein holds Visiting Positions at Kozminski University in Warsaw (Poland) and the Trinity College in Dublin (Ireland). In the past, he had Visiting Positions at the University of Naples Parthenope (Italy) and the Interdisciplinary Center (IDC) Herzliya (Israel). As a consultant, he has worked with a large number of international companies in a variety of industry sectors such as telecommunications, financial services, technology, and private equity.


ESCP Business School
79, Avenue de la Republique
75011 Paris

+33 1 49 23 26 02

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