Michael Haenlein is Professor of Marketing at ESCP Europe, the Scientific Director of the ESCP Europe Research Center on Big Data and the Associate Dean of the ESCP Europe Executive PhD Program in Art Management in collaboration with Tsinghua University, Academy of Arts & Design.
Established in 1819, ESCP Europe is the world’s oldest business school and has educated generations of leaders and entrepreneurs with campuses in Germany (Berlin), UK (London), Spain (Madrid), France (Paris), Italy (Turin) and Poland (Warsaw). Michael is based on the Paris campus.
Michael’s research interest and expertise deal with the subjects of Customer Relationship Management (CRM) and Social Media. In particular, he analyzes the relationship between social networks and customer profitability and more broadly the concepts of Social CRM, Word-of-Mouth (WoM) and Customer Social Value. More recently he has focused on Artificial Intelligence.
Professor Haenlein has published in journals such as the Journal of Marketing, International Journal of Research in Marketing (IJRM), Business Horizons and the California Management Review. He counts among the top 50 most cited marketing academics worldwide, based on Google Scholar. Michael is the most cited researcher in the field of Word-of-Mouth, among the top three in the field of Customer Relationship Management and among the top ten in the field of Social Influence.
Michael is an Area Editor at the International Journal of Research in Marketing and an Associate Editor at the Journal of International Marketing and the Journal of Management Analytics. From 2012 to 2015 Michael was the Editor-in-Chief of the European Management Journal. He is equally part of the Editorial Review Board of the Journal of Marketing and Business Horizons. Furthermore he is on the International Advisory Board of the California Management Review and the Advisory Panel of the European Management Journal.
Since May 2019 Michael is part of the Executive Committee of EMAC where he serves as Vice President Corporate Relationships. The European Marketing Academy (EMAC) is the main association for marketing academics in Europe and has over 1000 members from 57 different countries.
Professor Haenlein holds Visiting Positions at Positions at Kozminski University in Warsaw (Poland) and the Trinity College in Dublin (Ireland). In the past he had Visiting Positions at the University of Naples Parthenope (Italy) and the Interdisciplinary Center (IDC) Herzliya (Israel). As a consultant, he has worked with a large number of international companies in a variety of industry sectors such as telecommunications, financial services, technology and private equity.