Michael Haenlein

Michael Haenlein is Professor of Marketing at ESCP Europe, the Scientific Director of the ESCP Europe Research Center on Big Data and the Associate Dean of the ESCP Europe Executive PhD Program in Art Management in collaboration with Tsinghua University, Academy of Arts & Design.

Established in 1819, ESCP Europe is the world's oldest business school and has educated generations of leaders and entrepreneurs with campuses in Germany (Berlin), UK (London), Spain (Madrid), France (Paris), Italy (Turin) and Poland (Warsaw). Michael is based on the Paris campus.

Michael's research interest and expertise deal with the subjects of Customer Relationship Management (CRM) and Social Media. In particular, he analyzes the relationship between social networks and customer profitability and more broadly the concepts of Social CRM, Word-of-Mouth (WoM) and Customer Social Value. Furthermore, Michael is doing research in quantitative marketing research, particularly copulas, agent-based modelling and structural equation modelling.

Professor Haenlein has published in journals such as the Journal of Marketing, International Journal of Research in Marketing (IJRM), European Management Journal, Business Horizons and the California Management Review. He counts among the top 75 most cited marketing academics worldwide, based on Google Scholar. Michael is the most cited researcher in the field of "Word-of-Mouth", among the top three in the field of "Customer Relationship Management" and among the top ten in the field of "Social Influence".

Michael is an Area Editor at the Journal of Marketing, a Senior Editor at the International Journal of Research in Marketing and an Associate Editor at the Journal of Management Analytics. From 2012 to 2015 Michael was the Editor-in-Chief of the European Management Journal. He is equally on the International Advisory Board of the California Management Review and on the Advisory Panel of the European Management Journal.

Professor Haenlein had Visiting Positions at Kozminski University (Poland), the University of Naples Parthenope (Italy) and the Interdisciplinary Center (IDC) Herzliya (Israel). As a consultant, he has worked with a large number of international companies in a variety of industry sectors such as telecommunications, financial services, technology and private equity.

Professor Haenlein holds a PhD from the WHU, Otto Beisheim School of Management (2004) and a Habilitation from the Pantheon-Sorbonne University (2013).