Michael Haenlein is Professor of Marketing at ESCP Business School and the Scientific Director of the ESCP Research Center on Big Data.

Established in 1819, ESCP is the world’s oldest business school and has educated generations of leaders and entrepreneurs with campuses in Germany (Berlin), the UK (London), Spain (Madrid), France (Paris), Italy (Turin), and Poland (Warsaw). Michael is based on the Paris campus.

Professor Haenlein holds a Ph.D. from the WHU, Otto Beisheim School of Management (2004), and a Habilitation from the Pantheon-Sorbonne University (2013).


Journal of Marketing4*A*2019, 2013, 2006
Journal of the Academy of Marketing Science (JAMS)4*A*2020
Journal of Retailing4A*Forthcoming
International Journal of Research in Marketing (IJRM)4A*2021 (2x), 2013, 2009
California Management Review3A2020, 2019, 2017
Journal of Business Research3A2021 (2x)
Journal of Interactive Marketing3A2020, 2013

Michael’s research interest and expertise deal with analyzing how digital technologies impact a firm’s customer relationship management (CRM) activities. In this space, Michael has examined the relationship between social networks and customer profitability and, more broadly, the concepts of Word-of-Mouth, Social Influence, and Influencer Marketing. More recently, he has focused on Artificial Intelligence.

Professor Haenlein has published in journals such as the Journal of MarketingJournal of the Academy of Marketing Science (JAMS), International Journal of Research in Marketing (IJRM), the California Management Reviewand Business Horizons. He counts among the top 50 most cited marketing academics worldwide, based on Google Scholar. Michael is the most cited researcher in the field of Word-of-Mouth, among the top three in the area of Customer Relationship Management and the top five in the field of Social Influence. Since 2020, Michael is included in the Claviate Highly Cited Researchers Ranking. This ranking recognizes the true pioneers in their fields over the last decade, demonstrated by the production of multiple highly-cited papers that rank in the top 1% by citations for field and year in the Web of Science.

Michael is an Associate Editor at the International Journal of Research in Marketing, the Journal of Management Analytics, and the Journal of Service Research. From 2012 to 2015, Michael was the Editor-in-Chief of the European Management Journal. He is part of the Editorial Board of the Journal of Marketing, the Journal of the Academy of Marketing Science, and the Journal of Interactive Marketing. Furthermore, he is on the International Advisory Board of the California Management Review and the Advisory Panel of the European Management Journal.

Other Activities

Artificial Intelligence, Big Data and Social Media

Since May 2019, Michael is part of the EMAC Executive Committee, where he serves as Vice President Corporate Relationships. The European Marketing Academy (EMAC) is the primary association for marketing academics in Europe and has over 1000 members from 57 different countries.

In January 2021, Michael joined the Working Board of the Responsible Research in Business & Management (RRBM) Network. RRBM is dedicated to inspiring, encouraging, and supporting credible and useful research in the business and management disciplines. It is a virtual organization supported, among others, by AACSB, EFMD, PRME, Aspen Institute‘s Business and Society Program, GRLI, and many business schools worldwide.

Since July 2021, Michael is part of the Academic Council of the American Marketing Association (AMA). The AMA Academic Council is a 12-member council that represents the diversity of scholarly interests in managerial, behavioral, modeling, and public policy perspectives with attention to strategic marketing implications. It advocates for the AMA academic membership and provides stewardship of Academic Special Interest Groups (SIGs), events, and related initiatives.

Professor Haenlein holds Visiting Positions at Kozminski University in Warsaw (Poland) and the Trinity College in Dublin (Ireland). In the past, he had Visiting Positions at the University of Naples Parthenope (Italy) and the Interdisciplinary Center (IDC) Herzliya (Israel). As a consultant, he has worked with many international companies in various industry sectors such as telecommunications, financial services, technology, and private equity.


ESCP Business School
79, Avenue de la Republique
75011 Paris

+33 1 49 23 26 02

Nach oben scrollen